About 777new
777new is an online entertainment platform built with Pakistani players at the centre of every decision — from the sports we cover and the games we include, to the payment methods we support and the language we speak.
Who We Are
777new started from a simple observation: most online gaming platforms that Pakistani players had access to were built for other markets. The payment methods were foreign, the sports coverage prioritised leagues nobody followed, the minimum stakes were set in currencies that required constant mental conversion, and the customer support clearly had no idea what it meant to ask a question during a PSL final.
We built 777new to fix that. The platform is designed from the ground up for users in Pakistan — which sounds like a straightforward goal but involves a lot of specific decisions. It means making sure JazzCash and Easypaisa deposits work smoothly and quickly, not as an afterthought but as primary funding methods. It means having comprehensive coverage of the Pakistan Super League, not just the occasional Pakistan vs India T20. It means setting minimum stakes that make sense in PKR rather than converting them from dollar-denominated tier structures.
It also means being honest about what we are. 777new is an entertainment platform. The games are designed to be enjoyable. The sports markets are designed to make watching cricket and football more engaging. None of it is presented as a financial strategy or a reliable income source — because it isn't one. We take responsible gaming seriously and provide tools that let every player stay in control of their spending and time.
The platform covers a wide range of gaming products: a full sports betting section with live in-play markets for cricket, football and esports; a Live Casino with real-dealer tables; the Game Lobby with hundreds of slots, crash games, table games and fishing titles; Bingo rooms with social chat; and a VIP programme that rewards consistent players with tangible benefits rather than marketing language. Every section runs in PKR, every product is accessible from a phone, and the whole thing works as a single unified platform rather than a collection of disconnected products bolted together.
Platform Journey
What We Offer
These aren't marketing bullets — they're the actual priorities that shaped every product decision on the platform.
PSL from group stage to final, Pakistan national team across all formats, T20 World Cups, Asia Cup and bilateral series — all covered with live in-play markets, ball-by-ball betting and real-time odds that reflect what's happening on the pitch. No other sport matters as much to our players, and our coverage reflects that clearly.
The majority of our players use Android phones as their primary device for everything online. 777new is built with that reality in mind — the interface loads quickly on typical Pakistan mobile data, everything is touch-optimised, and the experience doesn't degrade when you switch from Wi-Fi to your data connection mid-session.
Deposits in PKR, stakes in PKR, winnings in PKR. JazzCash and Easypaisa are primary supported deposit methods alongside Raast, bank transfer and mobile wallets. There are no conversion steps, no uncertainty about the value of your balance, and withdrawals return PKR directly to the same method you deposited with.
Over 500 titles from providers including Pragmatic Play, PG Soft, JILI, Spribe and more — slots, crash games, table games, fishing titles and instant wins. The Game Lobby is organised so you can find what you want quickly, and the RTP information is available for every game to help you make informed choices about what to play.
The Live Casino section at 777new features professional human dealers running baccarat, blackjack, roulette and other table games over HD video stream. Multiple tables run at varying PKR stake levels, so whether you're just exploring live games or you're an experienced player, there's a table that suits your budget.
Deposit limits, session time reminders, self-exclusion options and a clear account history are all available to every 777new player regardless of their tier. Responsible gaming at 777new isn't a legal checkbox — it's a genuine set of tools that help players stay in control of how much they spend and how long they play.
Our Values
Every product decision, customer support policy, and feature addition at 777new goes through the same filter: does this make the experience better for our players in a genuine and sustainable way? That question has produced a set of operating values that we think are worth sharing plainly.
These aren't aspirational brand statements — they're the practical standards that our teams measure themselves against when making decisions. Where we fall short of them, we treat that as a problem to fix rather than a gap to explain away.
We describe our products accurately. If a bonus has wagering requirements, they're listed clearly. If a game has a low RTP, that information is available before you play. We don't bury the details that matter.
There's a meaningful difference between a platform that was built for Europe and translated into Urdu, and one that started with Pakistani users as the primary audience. 777new is the latter — from payment integrations to sports coverage to how we think about session management.
Account security, withdrawal verification for new accounts, and data handling are taken seriously at 777new. Your account details and payment information are handled with care — these are non-negotiable baseline standards, not premium features.
The best outcome for 777new is players who enjoy the platform, play within their budgets, and come back because the experience is genuinely good. A player who runs out of money chasing losses is not a success story for us, and the way we build our tools reflects that position.
Pakistan Focus
Pakistan has a large, young, and digitally connected population that engages deeply with sports — cricket especially — and has shown genuine appetite for online entertainment products when those products are actually designed to work in the local context. For a long time the only options available to Pakistani players were platforms that treated the market as secondary: English-language support that didn't understand local terminology, deposit methods that either didn't work or involved multiple frustrating steps, and sports coverage that led with European basketball over the PSL.
777new was built to be the answer to that. The sports section leads with cricket because that is simply the correct priority for a Pakistan-focused sportsbook. The PSL gets the same level of market depth as European football gets on platforms built for European players. International cricket involving Pakistan — home and away — gets comprehensive coverage as a baseline, not as a special seasonal addition.
The payment infrastructure matters just as much. JazzCash and Easypaisa are not niche wallets in Pakistan — they are the dominant digital payment platforms used by tens of millions of people for everyday transactions. Having those work smoothly as deposit and withdrawal methods on 777new is not a bonus feature, it's a fundamental requirement of being a platform that takes the Pakistan market seriously.
Football has a growing presence in Pakistani fan culture, particularly among younger demographics who follow the Premier League, Champions League and international tournaments closely. The 777new sports section covers these leagues with proper market depth — not just match winners but Asian handicaps, total goals, first goalscorer, and in-play markets that run throughout the full 90 minutes. Esports is also covered, reflecting the growing competitive gaming community in Pakistani cities.
The VIP programme at 777new is designed to reward the players who are most engaged with the platform over time. VIP tiers come with tangible benefits — higher withdrawal limits, dedicated support, special bonuses, and event access — rather than just a badge next to your username. The programme is open to all players and progress through the tiers is based on activity and engagement rather than invite-only selection.
Everything described above sits alongside a genuine commitment to responsible gaming. The tools we've built — deposit limits, session reminders, account history, self-exclusion — exist because we recognise that access to engaging entertainment products comes with a responsibility to help players stay in control. Those tools are available to every 777new account holder, always, regardless of tier or activity level.
Part of who we are, not an afterthought.
Online gaming and sports betting are entertainment products. They're designed to be engaging, and that engagement — the anticipation during a cricket chase, the decision moment in a crash game, the turn of a live baccarat shoe — is genuinely enjoyable for millions of players. But that same engagement can become a problem if it runs past the point where it's still comfortable and affordable.
At 777new, we think responsible gaming starts with honest self-management: deciding what you're comfortable spending before a session rather than after, setting a time limit you'll actually stick to, and treating a losing session as the cost of entertainment rather than a loss to be recovered. The account tools we provide — deposit limits, session clocks, exclusion options — are designed to support that kind of self-management, not replace it.
777new is for adults aged 18 and above only. If gambling stops being entertainment and starts affecting your finances, relationships, or wellbeing, please use the self-exclusion option in your account settings and take time away from the platform.
Full Responsible Gaming GuideStart Playing
Register in minutes, deposit PKR via JazzCash or Easypaisa, and start exploring cricket betting, live casino, slots, crash games, and more — all in one place, all on your phone.
Adults only (18+). Play responsibly. Entertainment purposes only.